WoW Gold

The virtual reality of MMORPG currencies

Norrath's one happening place. On a global scale, its economy ranks right between Russia's and Bulgaria's; not bad for a place that's positively medieval. But you won't find Norrath on the map of Eastern Europe -- or Eastern anywhere, for that matter. That's because Norrath is the make-believe world of two massively multiplayer online roleplaying games (MMORPGs) named EverQuest and EverQuest 2. As such, it exists only in a few dozen servers and in the minds of millions of players. Its basic currency units are no more than binary strings in an electronic universe. Nonetheless, like the currencies of other popular games such as World of Warcraft and Star Wars Galaxies, EverQuest currency has become so precious to online gamers that it's taken on real-world value.

What you should know about MMORPG economies

All our best fantasies reflect some aspect of reality, and nowhere is this truer than in MMORPGs: these games can be distressingly real, especially when it comes to survival. The best ones, like World of Warcraft (WoW), EverQuest (EQ) and Star Wars Galaxies (SWG), don't just give you what you need when you need it, unlike most computer games. Since there ain't no such thing as a free lunch, whether you're playing in the futuristic Star Wars universe or in the fantasy worlds of WoW or EverQuest, you'll have to get out there and hustle.

Virtual moolah for virtual people

Unlike most real-world examples, MMORPG economies aren't hard to follow. In Star Wars Galaxies, the standard currency unit is the Imperial credit. That's basically all there is to it for Star Wars Galaxies, although prices can be calculated in fractional credits (that is, one-tenth, one-half, etc.). The monetary structure used in EverQuest is just a bit more complicated: 100 copper = 1 silver, 100 silver = 1 gold, and 100 gold = 1 platinum. Bright, shiny gold is also at the center of World of Warcraft's economy, where again 1 gold = 100 silver = 10,000 copper.

Real, schmeal

How do you get rich in a virtual world? Generally by creating things for sale (crafting), by killing things, and by going on adventures (quests, deliveries or destroy missions, depending on your MMORPG of choice). Then again, for any popular MMORPG like Star Wars Galaxies, the EverQuests, and World of Warcraft, you can also buy currency from real-world sources. That's right: you spend dollars (or Euros or pesos or rubles) to purchase game currency on eBay or elsewhere on the Internet. At a half-dollar per thousand for EQ platinum, 17 cents each for EQ2 gold, a dime per WoW gold, or $4.40 per million SWG credits, game currency is worth more than many real-world currencies.  There are even web sites that track the fluctuating values of virtual currencies, just as other sites track real currency markets.

Credit Card, please

So here's the new reality of online gaming: if you don't care to work for the currencies needed to advance in many MMORPGs, you can purchase them on the Web. The reaction to this unprecedented collision of virtual and real-world value has been mixed. Most players accept the practice, though some believe it's basically cheating. Blizzard, the company that created and operates the World of Warcraft MMORPG, actively discourages the buying of WoW gold, especially if the company thinks the gold has been illicitly "farmed." In fact, some World of Warcraft players have lost their accounts because they innocently purchased tainted gold. In contrast, Sony, which operates both Star Wars Galaxies and the EverQuest games, encourages currency trading on their Station Exchange site. Whether anyone likes it or not, the reality is that SWG credits, EQ gold and platinum, WoW gold, Final Fantasy gils, and several other virtual currencies are now real enough that they have created their own economy, where virtual money is traded just as actively as dollars and yen.

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